How we work.

João Pedro Leite designs for digital products in enterprise and institutional settings. Internal tools at BMW Group, platforms at Mercedes-Benz, contact centre systems at Talkdesk, public services at Segurança Social. And, marking the path, the visual identity for Politécnico de Coimbra: an institution with its own history, thousands of people moving through it every day, a brand that had to carry that weight.

Real users, where detail mattered and mistakes had a cost. That discipline shapes every decision he makes. The difference between what looks good in a deck and what holds up in actual use.

UrsoParvo Studio applies that maturity to corporate visual identity. For companies and institutions that want a brand with presence, not one chasing the trend of the moment.

1. Conversation

   First contact. Understand the problem before talking about solutions.

2. Quote

   A proposal with scope, numbers and dates. No small print.

3. Contract

   Nothing moves without a signature. It protects both sides.

4. Invoice

   A 50% deposit before work begins.

5. Access

   What we need from you, how we communicate, where the files are kept.

6. Kickoff

   An opening call and the work begins.

The more complete it is, the faster the quote.

• Brand materials

  Logo, guidelines, whatever exists.

• Goals

  What should change with this project.

• References

  What you like and what you want to avoid.

• Deadlines

  Concrete dates.

Tell us the context.

Every project gets its own slot in the schedule, with no overlap with other work. Deadlines count from the start date set in the first meeting, not from this contact.